This study highlights the power of governments to manipulate economic expectation and dominate mass media, thereby effecting voter change. Based upon a sequence of five interviews with approximately 1500 voters, this study reveals the nature, extent, and causes of rapid changes of political allegiance. The study begins with an analysis of Margaret Thatcher's third election campaign to restore her government's popularity, and then with the short, official, campaign in May and June 1987, charting day-to-day changes in public ...
Read More
This study highlights the power of governments to manipulate economic expectation and dominate mass media, thereby effecting voter change. Based upon a sequence of five interviews with approximately 1500 voters, this study reveals the nature, extent, and causes of rapid changes of political allegiance. The study begins with an analysis of Margaret Thatcher's third election campaign to restore her government's popularity, and then with the short, official, campaign in May and June 1987, charting day-to-day changes in public opinion and linking them to the changing content of television news. Finally, the authors examine voters' reactions to the electoral process and the election result. Students of British politics, survey methods, and mass media research will find this study provides new insight into the electoral process.
Read Less
Add this copy of How Voters Change: the 1987 British Election Campaign to cart. $19.73, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1990 by Oxford Clarendon Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780198273424.
Add this copy of How Voters Change: the 1987 British Election Campaign to cart. $19.73, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1990 by Oxford Clarendon Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780198273424.
