"The Beatles changed the lifestyles and fashions of youth throughout the world, and were cultural leaders of a generation. What was the secret of their phenomenal success? This well-researched book explains how Paul McCartney's artistic process was the real leader of the Beatles (although John was their king). Details on social science research, psychological experiments in think-tanks, and behind-the-scenes researchers cast a fascinating light on the possible subtexts of the Beatles' song lyrics."--Page 4 of cover
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"The Beatles changed the lifestyles and fashions of youth throughout the world, and were cultural leaders of a generation. What was the secret of their phenomenal success? This well-researched book explains how Paul McCartney's artistic process was the real leader of the Beatles (although John was their king). Details on social science research, psychological experiments in think-tanks, and behind-the-scenes researchers cast a fascinating light on the possible subtexts of the Beatles' song lyrics."--Page 4 of cover
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