More than 75 billion dollars are spent annually on advertising in the US. Jones argues that much of this money is wasted and pinpoints strategies for creating effective, waste-free campaigns based on better budgeting, stronger planning and more effective ideas.
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More than 75 billion dollars are spent annually on advertising in the US. Jones argues that much of this money is wasted and pinpoints strategies for creating effective, waste-free campaigns based on better budgeting, stronger planning and more effective ideas.
Read Less
Add this copy of How Much is Enough? : Getting the Most From Your to cart. $10.58, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1992 by Lexington Books.
Add this copy of How Much is Enough? : Getting the Most From Your to cart. $11.82, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1992 by Lexington Books.
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Seller's Description:
Good. Good condition. No Dust Jacket A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of How Much is Enough? Getting the Most From Your to cart. $71.00, very good condition, Sold by Virtuous Volumes et al. rated 5.0 out of 5 stars, ships from Wilson, WI, UNITED STATES, published 1992 by Lexington Books An Imprint of Macmillan, Inc..
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Near Fine in Near Fine d/j jacket. 8vo-over 7¾"-9¾" tall. Inscribed and Signed By Author Corner tips lightly rubbed. Inscribed "To Dennis, with best wishes from John, June 4, 1992" on front endpage, also signed with full name under his name on the title page. Green cloth with silver lettering on spine. 382 pages.
Add this copy of How Much is Enough? : Getting the Most From Your to cart. $82.23, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1992 by Lexington Books.
Add this copy of How Much is Enough? : Getting the Most From Your to cart. $38.57, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1992 by Lexington Books.
Add this copy of How Much is Enough? : Getting the Most From Your to cart. $116.13, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1992 by Lexington Books.
