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How March Became Madness: How the NCAA Tournament Became the Greatest Sporting Event in America

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How March Became Madness: How the NCAA Tournament Became the Greatest Sporting Event in America - Einhorn, Eddie, and Rapoport, Ron
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Eddie Einhorn, who founded the TVS network which was the predecessor to ESPN, reveals through conversations with the biggest names in college basketball, how television helped turn the NCAA Men's Basketball Tournament into the greatest sporting event in the country. The DVD The Game That Changed College Basketball accompanies every book.

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How March Became Madness: How the NCAA Tournament Became the Greatest Sporting Event in America 2006, Triumph Books (IL), Chicago, IL

ISBN-13: 9781572438095

Hardcover