John Philip Jones, bestselling author of What s in a Name? and When Ads Work , has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. The result is a single knowledge bank of theory and practice for advertising students and professionals.
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John Philip Jones, bestselling author of What s in a Name? and When Ads Work , has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. The result is a single knowledge bank of theory and practice for advertising students and professionals.
Read Less
