Each chapter in this comprehensive textbook covers one aspect of marketing. Each topic is presented by definition with a discussion of the underlying theory and how it could be applied. Examples and options are provided for the application of the theory. It is recommended that decision-making should always be concerned with the end result for the customers (what happens to and for them). The objective is to build a customer base by constantly improving their experiences at point of sale. Thus the primary concern is not ...
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Each chapter in this comprehensive textbook covers one aspect of marketing. Each topic is presented by definition with a discussion of the underlying theory and how it could be applied. Examples and options are provided for the application of the theory. It is recommended that decision-making should always be concerned with the end result for the customers (what happens to and for them). The objective is to build a customer base by constantly improving their experiences at point of sale. Thus the primary concern is not necessarily sales and advertising, but the building of a good, solid reputation. The book examines common practices and studies the theories which have evolved from the experiences of others over time. Lists and procedures are included for future reference.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9780750626880.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 9780750626880.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9780750626880.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 9780750626880.
