If you want to succeed in business, you've got to know how to sell your message. Using strategies from advertising, public relations, social psychology, and persuasion, author Garrett Soden assembles a powerful three-step approach to results-oriented business communication.
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If you want to succeed in business, you've got to know how to sell your message. Using strategies from advertising, public relations, social psychology, and persuasion, author Garrett Soden assembles a powerful three-step approach to results-oriented business communication.
Read Less