Thompson examines "the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. [Exploring] the sentimental myths of hit-making that dominate pop culture and business, Thompson [argues that] quality is insufficient for success, nobody has 'good taste,' and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want"--Amazon.co
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Thompson examines "the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. [Exploring] the sentimental myths of hit-making that dominate pop culture and business, Thompson [argues that] quality is insufficient for success, nobody has 'good taste,' and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want"--Amazon.co
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Seller's Description:
Pages and cover are intact. Used book in good and clean conditions. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
