Thompson examines "the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. [Exploring] the sentimental myths of hit-making that dominate pop culture and business, Thompson [argues that] quality is insufficient for success, nobody has 'good taste,' and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want"--Amazon.co
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Thompson examines "the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. [Exploring] the sentimental myths of hit-making that dominate pop culture and business, Thompson [argues that] quality is insufficient for success, nobody has 'good taste,' and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want"--Amazon.co
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New. 9 CDs. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. 9 CDs. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.