Times are changing. Unfortunately, the process that catalogers use to select customers for individual mailings is largely the same as it was twenty-five years ago. In "Hillstrom's Contact Strategy", Kevin Hillstrom builds upon the principles outlined in his "Catalog PhD" booklet. Here, Mr. Hillstrom combines catalog value, email value, and paid search customer value, enabling the catalog expert to identify the most profitable combination of catalogs and email marketing campaigns, on an annual basis. The result is an elegant ...
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Times are changing. Unfortunately, the process that catalogers use to select customers for individual mailings is largely the same as it was twenty-five years ago. In "Hillstrom's Contact Strategy", Kevin Hillstrom builds upon the principles outlined in his "Catalog PhD" booklet. Here, Mr. Hillstrom combines catalog value, email value, and paid search customer value, enabling the catalog expert to identify the most profitable combination of catalogs and email marketing campaigns, on an annual basis. The result is an elegant methodology that generates between $1,000,000 and $5,000,000 of annual profit for the average $100,000,000 catalog business. Best of all, Mr. Hillstrom shares every secret he uses in his methodology, so that you can do the work yourself. You will be light years ahead of the competition after applying the concepts in this booklet to your business.
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