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Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer centricity.

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Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer centricity. - Houlind, Rasmus, and Riemersma, Frans
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A definition and model for understanding and profiting from personalization. You will get greater clarity and know which levers to pull for more profit. ​ ​

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Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer centricity. 2023, Omnichannel Institute

ISBN-13: 9788797442807

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