The expert voices of two industry leaders blend to deliver a fresh and innovative perspective on UX research. Illuminating best practices derived from 20 years of industry work with Fortune 500 companies as qualitative UX researchers, commingled with relevant instruction from emerging neuroscience, somatic psychology, quantum physics, and wisdom traditions, this book breaks new ground. This coherent, timely, and innovative guide is unique among other UX texts in the way that it instructs in both the practical and emotional ...
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The expert voices of two industry leaders blend to deliver a fresh and innovative perspective on UX research. Illuminating best practices derived from 20 years of industry work with Fortune 500 companies as qualitative UX researchers, commingled with relevant instruction from emerging neuroscience, somatic psychology, quantum physics, and wisdom traditions, this book breaks new ground. This coherent, timely, and innovative guide is unique among other UX texts in the way that it instructs in both the practical and emotional domains of performing this compelling work, providing researchers and students with real world examples to help them understand what empathy looks like in practice and how to elicit it with numerous embodied exercises and specific relational techniques. It further addresses self-care, personal resourcing, and how to work with the many demands unique to performing qualitative research. Responding to the very recent shifts in the industry and how research is being done, this book's second edition has been extensively updated to provide additional focus on performing research remotely with mastery, care and confidence. Supplemental online resources are provided with the book to aid the instructor in teaching the material in an online environment.By the End of this book, readers will understand: How to implement UX research projects from start to finish. A deeper understanding of how empathic connection enriches the data collection as well as overall research performance and outcomes. Specific and reliable tools to elicit empathy. A grounded, real-world perspective on performing UX research in diverse settings. The origins of UX research, ethics in research, the fateful power of the question, and other philosophical underpinnings of the work.
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