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Health Education and Behavior: Theory, Research, and Practice

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Health Education and Behavior: Theory, Research, and Practice - Glanz, Karen (Editor), and Lewis, Frances Marcus (Editor), and Rimer, Barbara K (Editor)
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This book can help all of us in the field fine-tune the effectiveness of strategies and interventions designied to improve health-related behaviors. This book is definitely on my list as one of the top five 'big picture theoretical framework' resources for the serious public health professional. --American Journal of Health Promotion The contributors draw from such fields as cognitive and organizational psychology, marketing, and communications to explain the diverse factors affecting health behavior.

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Health Education and Behavior: Theory, Research, and Practice 1996, Jossey-Bass, San Francisco, CA

ISBN-13: 9780787903107

2nd edition

Hardcover