Health Care Market Strategy: From Planning to Action

"Health Care Market Strategy" offers health care managers and marketers step-by-step advice on how to develop and implement a successful marketing strategy for their facility. This is a thorough revision of the second edition (published in 1991 under the name, "Health Care Market Planning"), and includes significantly revised chapters on strategy development, the market planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. Read More

"Health Care Market Strategy" offers health care managers and marketers step-by-step advice on how to develop and implement a successful marketing strategy for their facility. This is a thorough revision of the second edition (published in 1991 under the name, "Health Care Market Planning"), and includes significantly revised chapters on strategy development, the market planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $67.57 Title: Health Care Market Strategy by Steven G. Hillestad; Eric N. Berkowitz Publisher: Jones & Bartlett Learning Print ISBN: 9781284150407, 1284150402 eText ISBN: 9781284174748 Edition: 2018 5th edition Format: EPUB eBook	$67.57 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ