Shows how to build and manage strategic business relationships. This work features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and more.
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Shows how to build and manage strategic business relationships. This work features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and more.
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