Uncovering common threads across types of science skepticism to show why these controversial narratives stick and how we can more effectively counter them through storytelling Science v. Story analyzes four scientific controversies--climate change, evolution, vaccination, and COVID-19--through the lens of storytelling. Instead of viewing stories as adversaries to scientific practices, Emma Frances Bloomfield demonstrates how storytelling is integral to science communication. Drawing from narrative theory and rhetorical ...
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Uncovering common threads across types of science skepticism to show why these controversial narratives stick and how we can more effectively counter them through storytelling Science v. Story analyzes four scientific controversies--climate change, evolution, vaccination, and COVID-19--through the lens of storytelling. Instead of viewing stories as adversaries to scientific practices, Emma Frances Bloomfield demonstrates how storytelling is integral to science communication. Drawing from narrative theory and rhetorical studies, Science v. Story examines scientific stories and rival stories, including disingenuous rival stories that undermine scientific conclusions and productive rival stories that work to make science more inclusive. Science v. Story offers two tools to evaluate and build stories: narrative webs and narrative constellations. These visual mapping tools chart the features of a story (i.e., characters, action, sequence, scope, storyteller, and content) to locate opportunities for audience engagement. Bloomfield ultimately argues that we can strengthen science communication by incorporating storytelling in critical ways that are attentive to audience and context.
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Seller's Description:
Fine in very good dust jacket. 376 p. Fine book in VG+ DJ. Book is like new-clean and crisp with no markings or blemishes. DJ is clean with light edge / shelf wear. Shipped promptly in proper protective packaging.
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Seller's Description:
Very good in good dust jacket. Signed by author. DJ has faded spine, some wear and soiling. Also signed by previous owner. 363 p. 24 cm. Illustrations. Footnotes. Bibliography. Index. Focusing on the day-to-day operations of the U.S. Armory at Harpers Ferry, Virginia, from 1798 to 1861, this book shows what the new technology of mechanized production meant in terms of organization, management, and worker morale. This work highlights the major problems of technical innovation and social adaptation in pre-Civil War America.
