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Handbook of Services Marketing and Management

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Handbook of Services Marketing and Management - Swartz, Teresa A (Editor), and Iacobucci, Dawn (Editor)
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The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.

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Handbook of Services Marketing and Management 1999, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761916123

Trade paperback

Handbook of Services Marketing and Management 1999, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761916116

Hardcover