"This book addresses the wide and complex relationships that constitute strategic innovation management principles and processes, approaching it from the conceptual side - discussing specific or general modelling techniques, methods to deal with specific managerial tasks, as marketing, financial, operational, logistics, etc. - and also with the contribution of experienced practical cases"--
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"This book addresses the wide and complex relationships that constitute strategic innovation management principles and processes, approaching it from the conceptual side - discussing specific or general modelling techniques, methods to deal with specific managerial tasks, as marketing, financial, operational, logistics, etc. - and also with the contribution of experienced practical cases"--
Read Less