Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives

"This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships"-- Read More

"This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships"-- Read Less

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2014, Business Science Reference, Hershey ISBN-13: 9781466650077 Hardcover See All