Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This book discusses the meaning, significance, and measurement of brand relationships; and, the critical connections between consumers and the brand.
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Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This book discusses the meaning, significance, and measurement of brand relationships; and, the critical connections between consumers and the brand.
Read Less
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Seller's Description:
Very good. No dust jacket. Ex-library. xxi, 424 p. : ill.; 27 cm. LCCN 2008053551 Type of material Book Main title Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. Published/Created Armonk, N.Y. : M.E. Sharpe, c2009. Description xxi, 424 p. : ill.; 27 cm. ISBN 9780765623577 (alk. paper) 0765623579 (alk. paper) LC classification HF5415.55. H357 2009 Related names MacInnis, Deborah J. Park, C. Whan. Priester, Joseph W. Society for Consumer Psychology. LC Subjects Relationship marketing. Brand choice. Branding (Marketing) Customer relations. Notes "Society for Consumer Psychology"--Cover. Includes bibliographical references and indexes. Dewey class no. 658.8/27 Other system no. (OCoLC)ocn297222604
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Seller's Description:
Very good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.
