This pre-Qin dynasty recluse produced what is considered the earliest Chinese treatise devoted entirely to the art of persuasion. Called Guiguzi after its author, the text provides an indigenous rhetorical theory and key persuasive strategies, some of which are still used by those involved in decision making and negotiations in China today. In "Guiguzi," China's First Treatise on Rhetoric , Hui Wu and C. Jan Swearingen present a new critical translation of this foundational work, which has great historical significance ...
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This pre-Qin dynasty recluse produced what is considered the earliest Chinese treatise devoted entirely to the art of persuasion. Called Guiguzi after its author, the text provides an indigenous rhetorical theory and key persuasive strategies, some of which are still used by those involved in decision making and negotiations in China today. In "Guiguzi," China's First Treatise on Rhetoric , Hui Wu and C. Jan Swearingen present a new critical translation of this foundational work, which has great historical significance for the study of Chinese rhetoric and communication and yet is little known to Western readers.
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Good. Trade paperback (US). Glued binding. 196 p. Landmarks in Rhetoric and Public Address. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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