In one of the first English-language studies of Grupo Prisa, this book delivers a comprehensive and concise approach to the political, economic and social-cultural profile of one of the leading cross-media conglomerates in Europe, tracing its development from a single newspaper publisher in 1972. Prisa is now the world's leading Spanish and Portuguese-language media group in the creation and distribution of content in the fields of culture, education, and information, producing content for more than twenty countries with ...
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In one of the first English-language studies of Grupo Prisa, this book delivers a comprehensive and concise approach to the political, economic and social-cultural profile of one of the leading cross-media conglomerates in Europe, tracing its development from a single newspaper publisher in 1972. Prisa is now the world's leading Spanish and Portuguese-language media group in the creation and distribution of content in the fields of culture, education, and information, producing content for more than twenty countries with global brands like El Pa???s (newspaper), Los 40 (radio), or Santillana (education). Using a critical political economy approach, the authors track Prisa's journey to becoming a cross-media conglomerate, and examine how it mirrors the recent history of the economic and political developments in Spain. This concise and highly contemporary volume is ideal for students, scholars and researchers looking to further their understanding of a growing Spanish-language media power, or more generally interested in international communication and media industries.
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New. Trade paperback (US). Glued binding. 118 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white. Global Media Giants.
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New. Trade paperback (US). Glued binding. 124 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white. Global Media Giants.
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New. Trade paperback (US). Glued binding. 124 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white. Global Media Giants. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Trade paperback (US). Glued binding. 118 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white. Global Media Giants.
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New. Contains: Illustrations, black & white, Line drawings, black & white, Tables, black & white. Global Media Giants . Includes: line drawings, black & white, tables, black & white, illustrations, black & white. Intended for college/higher education audience.
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New. Contains: Illustrations, black & white, Line drawings, black & white, Tables, black & white. Global Media Giants . Includes: tables, black & white, line drawings, black & white, illustrations, black & white. Intended for college/higher education audience.
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New. Contains: Illustrations, black & white, Line drawings, black & white, Tables, black & white. Global Media Giants . Includes: tables, black & white, line drawings, black & white, illustrations, black & white. Intended for college/higher education audience.
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