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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

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Growth Hacker Marketing: A Primer on the Future of Pr, Marketing, and Advertising - Holiday, Ryan
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Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider ...

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Growth Hacker Marketing: A Primer on the Future of Pr, Marketing, and Advertising 2014, Portfolio

ISBN-13: 9781591847380

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Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising 2014, Profile Books Ltd, London

ISBN-13: 9781781254363

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Trade paperback