Learn how to do market research, write a business plan, and identify potential market partnerships in this book that also includes easy-to-follow growing information, tips for operating a greenhouse, and more. Illustrations.
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Learn how to do market research, write a business plan, and identify potential market partnerships in this book that also includes easy-to-follow growing information, tips for operating a greenhouse, and more. Illustrations.
Read Less
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Like New. No Dustjacket as Issued. Size: 1x6x9; Ready to turn your herb-gardening hobby into a business? Sandie Shores details the fundamentals of commercial herb growing in a thorough, well-organized reference. Written from the vantage of the author's 14 years of experience in the business, the information is practical and practicable. Profiles and anecdotes from other growers around the country are interspersed throughout the book. The section on business basics starts with a thoughtful discourse on personal objectives and market research and continues with site selection and a thorough list of potential customers, from restaurants to distributors. The section on greenhouses for year-round growing includes practical discussion on materials and construction, interior layout, and systems design, so there's no need to purchase a separate greenhouse reference. Further discussion of growing methods focuses on sustainability, and pest-management suggestions include preventative awareness of life cycle and preferred environments. Handling and harvesting tips, uses, and specialized packaging advice are provided for 14 different herbs, inclusive of the wide selection found in the majority of markets today. Lesser-known herbs are touched on, as are edible flowers. A list of resources and support publications concludes the book.
