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Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web

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Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web - Adams, Paul
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The Web is being rebuilt around people. From travel to news to commerce, businesses are reorienting their efforts around people--around the social behavior of their customers and potential customers. This book pulls together the latest research on influence and social behavior to describe how people are connected, and how ideas and brand messages spread through social networks.

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Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web 2011, New Riders Publishing, Berkeley, CA

ISBN-13: 9780321804112

Trade paperback