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Green Marketing as a Positive Driver Toward Business Sustainability

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Green Marketing as a Positive Driver Toward Business Sustainability - Naidoo, Vannie (Editor), and Verma, Rahul (Editor)
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As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics ...

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Green Marketing as a Positive Driver Toward Business Sustainability 2019, Business Science Reference

ISBN-13: 9781522595588

Hardcover

Green Marketing as a Positive Driver Toward Business Sustainability 2019, Business Science Reference

ISBN-13: 9781522595595

Trade paperback