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Green Marketing: Opportunity for Innovation

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Green Marketing: Opportunity for Innovation - Ottman, Jacquelyn A, and Reilly, William K (Foreword by)
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Hailed as "definitive text on the subject" by the American Marketing Association, this groundbreaking book written by the pioneer in green marketing will tell you what you need to know to develop and market products to the growing legions of environmentally conscious consumers.

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Green Marketing: Opportunity for Innovation 2004, Booksurge Publishing

ISBN-13: 9781594570780

2nd edition

Trade paperback

Green Marketing: Opportunity for Innovation 1997, NTC/Contemporary Publishing Company, Lincolnwood, IL

ISBN-13: 9780844232393

2nd edition

Hardcover