In this bold, provocative book, Quelch and Jocz argue that good marketing processes and practices can enhance not only the commercial marketplace for goods, services, and ideas but also the political marketplace for power and the public good. In essence, good marketing - defined as the means of fulfilling society's consumption needs - makes for good democracy, defined as the means by whihc individuals govern themselves. In turn, a better political marketplace makes for a better commercial marketplace. The authors believe ...
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In this bold, provocative book, Quelch and Jocz argue that good marketing processes and practices can enhance not only the commercial marketplace for goods, services, and ideas but also the political marketplace for power and the public good. In essence, good marketing - defined as the means of fulfilling society's consumption needs - makes for good democracy, defined as the means by whihc individuals govern themselves. In turn, a better political marketplace makes for a better commercial marketplace. The authors believe the opposites to be true as well.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 9781422117354.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9781422117354.
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Seller's Description:
Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
