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Grasping Globalization: Its Impact and Your Corporate Response

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Grasping Globalization: Its Impact and Your Corporate Response - Manzella, John L
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In our ultra-competitive world of new global realities, succeeding in business isn't easy. It requires tough decisions that sometimes involve moving factories to China or outsourcing services to India. But in our current environment of fear and suspicion, these responses often create even more difficulties when poorly communicated to the media, policymakers, employees and investors. The result: bad press, policymakers running for cover, low employee morale and decreased investor confidence. Grasping Globalization reveals: 1 ...

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Grasping Globalization: Its Impact and Your Corporate Response 2005, Manzella Trade Communications, Inc.

ISBN-13: 9780926566064

Trade paperback