'Grapevine' features many real BzzAgent campaigns (and highlights both successes and failures) to show readers what strategies work best in driving word of mouth. It is both a practical text for business people and an enlightening read for anyone curious about why products take off or flop.
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'Grapevine' features many real BzzAgent campaigns (and highlights both successes and failures) to show readers what strategies work best in driving word of mouth. It is both a practical text for business people and an enlightening read for anyone curious about why products take off or flop.
Read Less