A blunt, provocative, and humorous account of one of this country's greatest ad campaigns. Told from the inside out by Jeff Manning, the "godfather" of "Got Milk?, " the book tracks the campaign from its inception, through its marketing development, and finally its emergence as a dominant force in American advertising. Photos and illustrations.
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A blunt, provocative, and humorous account of one of this country's greatest ad campaigns. Told from the inside out by Jeff Manning, the "godfather" of "Got Milk?, " the book tracks the campaign from its inception, through its marketing development, and finally its emergence as a dominant force in American advertising. Photos and illustrations.
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Seller's Description:
Good. Good condition. Good dust jacket. With remainder mark. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Very Good in Very Good jacket. Slight water damage to first few pages. A blunt, provocative, and humorous account of one of this country's greatest ad campaigns. Told from the inside out by Jeff Manning, the "godfather" of "Got Milk? , " the book tracks the campaign from its inception, through its marketing development, and finally its emergence as a dominant force in American advertising. Photos and illustrations.
