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Google Analytics 2.0 - Ledford, Jerri L, and Tyler, Mary E
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Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in Google Analytics 2.0 , such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. ...

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Google Analytics 2.0 2007, John Wiley & Sons, Indianapolis, IN

ISBN-13: 9780470175019

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