Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with ???25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid ???110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market ...
Read More
Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with ???25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid ???110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market - had a chance to cash in their chips. GO was sold to arch-rival easyJet for an astonishing ???374 million. At at time when the airline industry is of great interest to the public as well as being in flux, this fast-paced read gives a fascinating insight into how to create a successful company with limited resources in such a short space of time. GO: AN AIRLINE ADVENTURE is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of the author, Barbara Cassani.
Read Less
Add this copy of Go: an Airline Adventure to cart. $9.45, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2005 by Time Warner Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780316726627.
Add this copy of Go: an Airline Adventure to cart. $2.20, good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2005 by Sphere.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading.
Add this copy of Go: an Airline Adventure to cart. $3.83, very good condition, Sold by Jenhams rated 4.0 out of 5 stars, ships from Dundee, UNITED KINGDOM, published 2003 by Sphere.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. This book is in stock now, in our UK premises. Photos of our books are available on request (the pictures you see on Alibris are NOT our own).
Add this copy of Go: an Airline Adventure to cart. $5.10, very good condition, Sold by Goldstone Books rated 4.0 out of 5 stars, ships from Ammanford, CARMS, UNITED KINGDOM, published 2003 by Little, Brown Book Group.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
Add this copy of Go: an Airline Adventure to cart. $6.33, very good condition, Sold by Halcyon Books rated 4.0 out of 5 stars, ships from LONDON, LONDON, UNITED KINGDOM, published 2003 by Sphere.
Add this copy of Go: an Airline Adventure to cart. $6.99, good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 2005 by Sphere.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Add this copy of Go: an Airline Adventure. Barbara Cassani to cart. $9.29, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2005 by Not Avail.
Add this copy of Go: an Airline Adventure to cart. $11.62, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2003 by Little Brown & Co.
Add this copy of Go: an Airline Adventure to cart. $36.18, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Little Brown & Co.
Add this copy of Go: an Airline Adventure to cart. $39.56, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by Sphere.
