Globality is very different from globalization, which primarily involves large western corporations expanding their operations and moving aggressively into new overseas markets. Globality radically defines a 'post-globalization' world, where companies from India, China, Russia, eastern Europe, Brazil and Mexico are expanding beyond their home base, entering and building new markets, creating whole industries, and competing for customers, resources, market share and attention. In short, the tide has turned. As a result, ...
Read More
Globality is very different from globalization, which primarily involves large western corporations expanding their operations and moving aggressively into new overseas markets. Globality radically defines a 'post-globalization' world, where companies from India, China, Russia, eastern Europe, Brazil and Mexico are expanding beyond their home base, entering and building new markets, creating whole industries, and competing for customers, resources, market share and attention. In short, the tide has turned. As a result, western companies need to understand these emerging new businesses and the economies they come from in order to stay ahead and stay alive. Globality is a stunning clarion call that provides a whole new view of how business will be conducted for years to come.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.