The worlds best-selling global business strategy text, Peng's GLOBAL STRATEGY, 4E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring ...
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The worlds best-selling global business strategy text, Peng's GLOBAL STRATEGY, 4E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with todays time-starved students in mind -- present current topics in every chapter.
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The best part of the book is that it gives you an example after each concept. I will use the book as a reference in the future.
miaxis
Aug 29, 2007
Teach Students How to Fish
As a PhD student teaching global strategy and international business, I like this book, not only for its comprehensive theoretical framework, but also for its openness for a series of debates on globalization. The theoretical framework can help students analyze the complex global business environment. More importantly, a series of debates can open their eyes, and can help them build more skills to deal with challenges in a globalizing world (think about the current buzz on offshoring and outsourcing).
Many textbooks attempted to teach students how to arrive at "correct" answers. They just tell students what is already known, and do not describe the sorts of problems that the professional may be asked to solve and the variety of techniques available for their solution. This textbook deviates from the rest of pack, because the author tries to integrate many new fronts (and yes, even debates!) in the academic and practitioner world (see the long list of references) and cultivates a "global mental set" based on his rich experience in many countries. What is most refreshing is that the author does not give a single answer or simple evaluation for many questions, but provides many possible approaches to widen the reader's mindset. In fact, every chapter has a beefy section devoted to "Debates and Extensions," with no given conclusions.
Even vivid business cases will fade quickly and be forgotten in this dramatically changing world. So a set of "divergent thinking skills" will play a more important role in helping students develop long-term capabilities in their career success. Through this book, students will learn how to recognize and evaluate many problems to which no unequivocal solution has yet been given, find an arsenal of techniques (industry-based view, resource-based view, and institution-based view) for approaching these problems, and develop "global mental sets" to judge the relevance of these techniques and to evaluate the possible solutions.
The ancient Chinese philosopher Laozi once said: "Give a man a fish and you will feed him for a day; but teach him how to fish and you will feed him for a lifetime." Truly, this exciting book may teach our students how to fish!
