Emphasizes the importance of developing overseas marketing strategies within a global, strategic planning framework. The authors discuss how the domestic and international marketing effort must be responsive to market needs, yet be guided by and support the companies corporate strategies.
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Emphasizes the importance of developing overseas marketing strategies within a global, strategic planning framework. The authors discuss how the domestic and international marketing effort must be responsive to market needs, yet be guided by and support the companies corporate strategies.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1400grams, ISBN: 9780205141371.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Good. Clean condition. All pages and cover are intact. May have worn edges and cover and may have small creases. Name inside front cover. Pages have some browning. Edges of pages have slight scuffing, markings or speckling. Ships from Florida. Satisfaction guaranteed.