This volume looks at how audience research plays an important part in the BBC's public accountability. A public service broadcasting service needs to find out how the public uses it. This applies to international services, as well as to domestic radio and television. Research ensures that the BBC World Service knows the international audience demand.
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This volume looks at how audience research plays an important part in the BBC's public accountability. A public service broadcasting service needs to find out how the public uses it. This applies to international services, as well as to domestic radio and television. Research ensures that the BBC World Service knows the international audience demand.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 0861964004.