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Give the People What They Want

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Give the People What They Want - Cubbage, Jayne
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This research study examines the satisfaction levels of African Americans with local television newscasts. As a qualitative study, the researcher employed the social responsibility theory and Afrocentric theory, to frame this work. Using these two theories this study sought to uncover how African Americans process, understand and make use of news offerings on their most watched television news stations. This news audience segment is vital to understand since African Americans make up a sizeable portion of the U.S. ...

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Give the People What They Want 2012, LAP Lambert Academic Publishing, Saarbrucken

ISBN-13: 9783659233500

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