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Generic: The Unbranding of Modern Medicine

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Generic: The Unbranding of Modern Medicine - Greene, Jeremy A, Dr.
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Greene's history sheds light on the controversies shadowing the success of generics: problems with the generalizability of medical knowledge, the fragile role of science in public policy, and the increasing role of industry, marketing, and consumer logics in late-twentieth-century and early twenty-first century health care.

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Generic: The Unbranding of Modern Medicine 2014, Johns Hopkins University Press, Baltimore

ISBN-13: 9781421414935

Hardcover