More American children recognize Super Mario, the hero of one of Nintendo's video games, than Mickey Mouse. The Japanese company has come to earn more money than the big three computer giants or all Hollywood movie studios combined. Now Sheff tells of the Nintendo invasion--a tale of innovation and cutthroat tactics.
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More American children recognize Super Mario, the hero of one of Nintendo's video games, than Mickey Mouse. The Japanese company has come to earn more money than the big three computer giants or all Hollywood movie studios combined. Now Sheff tells of the Nintendo invasion--a tale of innovation and cutthroat tactics.
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Seller's Description:
As New. No Jacket, as Issued. Octovo. First Vintage Nintendo Kabushiki KeishaBooks Edition of original hardcover, with a new Afterword by the author. Fascinating insider's look at how a Japanese company that once manufactured playing cards ends up capturing 80% of America's $xbillions video game industry. Business journalism at its best. Book is in perfect condition, never read, with bibliographies and index. 450 pages.
