This is the most complete guide ever written for non-specialists on direct mail fund raising. The author's direct mail programs have raised nearly a billion dollars for scores of non-profit organizations. An essential book for anyone raising money for a charity, a church, a hospital, a sports team, a political campaign and other causes.
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This is the most complete guide ever written for non-specialists on direct mail fund raising. The author's direct mail programs have raised nearly a billion dollars for scores of non-profit organizations. An essential book for anyone raising money for a charity, a church, a hospital, a sports team, a political campaign and other causes.
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