Fundraising is the most essential, and the most difficult, task for any non-profit organization. This comprehensive book explains everything the fundraiser needs to know, from preparing a budget and developing a fundraising strategy to approaching potential funders and motivating volunteers. This expanded and updated edition explores the viability of fundraising through telemarketing and provides excellent strategies for procuring long-term corporate sponsorships. New samples and examples are also provided.
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Fundraising is the most essential, and the most difficult, task for any non-profit organization. This comprehensive book explains everything the fundraiser needs to know, from preparing a budget and developing a fundraising strategy to approaching potential funders and motivating volunteers. This expanded and updated edition explores the viability of fundraising through telemarketing and provides excellent strategies for procuring long-term corporate sponsorships. New samples and examples are also provided.
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