Renommierte Fachvertreter aus der Wissenschaft und der unternehmerischen Praxis vermitteln einen fundierten ???berblick ???ber den Stand der verhaltenswissenschaftlich gepr???gten Marketingforschung und verdeutlichen Verbindungslinien zu neueren ???konomischen Theorieans???tzen.
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Renommierte Fachvertreter aus der Wissenschaft und der unternehmerischen Praxis vermitteln einen fundierten ???berblick ???ber den Stand der verhaltenswissenschaftlich gepr???gten Marketingforschung und verdeutlichen Verbindungslinien zu neueren ???konomischen Theorieans???tzen.
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Seller's Description:
New. Text in German. Trade paperback (US). Glued binding. 594 p. Contains: Illustrations, black & white, Tables, black & white. Language: german-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Text in German. Trade paperback (US). Glued binding. 594 p. Contains: Illustrations, black & white, Tables, black & white. Language: german-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
