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From an Idea to Nike: How Marketing Made Nike a Global Success

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From an Idea to Nike: How Marketing Made Nike a Global Success - Sichol, Lowey Bundy
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Kids can dig into the marketing campaigns and strategy that turned a running-shoe company into the most popular athletic brand in the world. This behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. Illustrations.

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From an Idea to Nike: How Marketing Made Nike a Global Success 2019, Clarion Books, Boston, Ma

ISBN-13: 9781328453631

Trade paperback