Franchising can offer businesses a powerful new source of growth and improved financial performance. This book focuses on the strategic issues and challenges faced by franchisers. It presents principles for various facets of franchising success: designing the system, recruiting, selecting, managing; establishing territories and pricing; and more.
Read More
Franchising can offer businesses a powerful new source of growth and improved financial performance. This book focuses on the strategic issues and challenges faced by franchisers. It presents principles for various facets of franchising success: designing the system, recruiting, selecting, managing; establishing territories and pricing; and more.
Read Less
