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This text explains how to set up a franchizing operation in the UK, describing how the rights which will make up the package to be licensed may be protected. It takes into account the Trademarks Act of 1994 and privides information on merchandising intellectual property.

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Franchising: Practice and Precedents in Business Format Franchising 1997, LexisNexis UK, London

ISBN-13: 9780406081391

4th edition

Hardcover