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Franchise Organizations - Bradach, Jeffrey L (Preface by)
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The franchise phenomenon is largely undocumented and poorly understood. This book presents a look at the key factors that shape a franchise's success. Using examples from restaurant chains, including KFC, Pizza Hut, Hardee's, and Jack in the Box, it aims to extract the ingredients that make for a thriving enterprise.

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Franchise Organizations 1998, Harvard Business Review Press, Boston, MA

ISBN-13: 9780875848327

Hardcover