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Foundations of Corporate Success - Kay, John a
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How did BMW recover from the edge of bankruptcy to become on of Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips's outstanding record in innovation not been translated into success in the market? What can be learnt from the marriage contract about the conduct of commercial negotiations? These are some of the questions addressed as John Kay asks What makes a business successful?' Drawing on his own business experience and on concepts in economics, ...

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Foundations of Corporate Success 1995, OUP Oxford

ISBN-13: 9780198289883

Revised edition

Trade paperback