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Foreign Operation Methods: Theory, Analysis, Strategy

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Foreign Operation Methods: Theory, Analysis, Strategy - Welch, Lawrence S, and Benito, Gabriel R G, and Petersen, Bent
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Also known as 'entry modes' or 'foreign market servicing methods', foreign operation methods are critical criteria for companies' ability to function in the international business arena. This comprehensive and accessible textbook explores the characteristics, choice, utilization and management of foreign operation methods. The book provides an extended analysis of the various foreign operation mode options, including those that have, until now, received relatively cursory treatment. Issues such as international licensing, ...

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Foreign Operation Methods: Theory, Analysis, Strategy 2008, Edward Elgar Publishing, Cheltenham

ISBN-13: 9781847209269

Trade paperback

Foreign Operation Methods: Theory, Analysis, Strategy 2007, Edward Elgar Publishing, Cheltenham

ISBN-13: 9781845420444

Hardcover