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Flavor of the Month: Why Smart People Fall for Fads

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Flavor of the Month: Why Smart People Fall for Fads - Best, Joel
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Written by the author of "More Damned Lies and Statistics," this work deconstructs the phenomenon of fads through vivid, illuminating and eye-opening examples.

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Flavor of the Month: Why Smart People Fall for Fads 2006, University of California Press, Berkeley, CA

ISBN-13: 9780520246263

Hardcover